Diana Pombeiro

Diana Pombeiro got her start in Digital Marketing with a degree in Marketing, Public Relations and Advertising from Universidade Lusófona de Humanidade e Tecnologias in 2013. Since then, she has played crucial roles in leading agencies and global brands.

She began her professional career as a trainee at Oxy Agency, where she quickly demonstrated her skills as an Affiliate Specialist dedicated to promoting mobile subscription content acquisition campaigns in various regions of the world. Affiliate management, traffic acquisition and client management were her main responsibilities. After an experience as an Affiliate team coordinator, still at Oxy Agency, Diana decided to deepen her digital knowledge and it was then that she found her passion for SEO.

In 2018, he joined the digital marketing agency Unik-SEO as SEO Project manager, where he consolidated his knowledge of SEO (technical and content). It was during this period that she developed her first market analyses focused on search, competition studies, keyword research, technical audits and much more for a range of clients from different sectors. He was also responsible for managing clients and setting priorities for his team.

In 2020 Diana took on a crucial leadership role at Dentsu Portugal, as SEO Manager, leading several projects and initiatives aimed at optimizing the results of renowned clients such as SEAT, ABANCA, KIA, Federação Portuguesa de Futebol, WiZink, among others. As the person responsible for managing an SEO team and defining priorities, she also dedicated herself to proving the capabilities of the organic channel in integration with other channels, where she developed integration strategies to ensure better performance for her clients.

He is currently at Nestlé Portugal as a Search Expert, where he is in charge of defining and implementing the Search strategy for the Infant Nutrition category for the entire Europe Zone. Her responsibilities include supporting the category’s digital leader in defining and implementing the search strategy (SEO + Paid Search), overseeing and establishing strategic guidelines for SEM campaigns and ensuring the implementation of a holistic search ecosystem. Collaborates in the development of market teams’ capabilities (countries in the European Zone), implements communication models between markets, agencies and above market teams in order to ensure that the defined business objectives are achieved.