Sofia Pires

With over a decade of experience in digital marketing and SEO, Sofia Pires is a recognized expert in optimizing digital strategies for highly competitive markets. He currently heads up digital marketing and SEO operations for the Iberian and Latin American regions at Entain, a group that owns sports betting brands such as Bwin, Coral and Ladbrokes.

Before joining Entain, she held senior positions at Galp, where she led the company’s digital transformation, and collaborated with various organizations as a trainer in digital marketing and SEO. Her education includes a degree in Journalism from ESCS and a master’s degree in Information Management from NOVA IMS, specializing in Marketing Intelligence.