Inês Veloso

With a law degree from the University of Lisbon and a postgraduate degree in Marketing Management from ISEG, Inês Veloso has always worked in marketing and communications.

In 2000, she worked as a journalist for RTP and then moved on to the business side, where she worked in a communications consultancy and then at Siemens technology. Later, in 2008, she took over as head of the marketing department at the law firm CMS-RPA. In 2012, she joined the leading multinational in the area of human resources, Randstad, where she was Director of Marketing and Communication until March 2022 and is currently responsible at global level for the area of content and organic performance for all of the company’s brands in the 38 countries in which it operates.

Throughout her career she has complemented her training with executive programs in management and marketing at INSEAD Business School in Leadership, at the University of Maryland, Robert H. Smith School of Business in Marketing and in “Transformational Leadership” at the London Business School.

In 2018 she published her first book on employer branding and in 2022 she launched his second book “WoW: new ways of working”.